How Do Your Client's Define Value?

Selling to executives is different.

Executive barriers are higher and more complex to hurdle.

Before executives or senior directors approve a purchase decision, they need to understand the value of your product or service to their organization, and specifically, the potential positive impact on their top priority objectives and goals.

To sell on value to these high level decision makers successfully, you must be able to effectively accomplish 3 main objectives:

1. Identify your target customer's key business and financial goals, objectives, strategies, and operating issues
2. Link your ....Learn more