Compiling a list of sales leads is easy to do on the Web.
There are multiple software programs which can sort through organizations with the filters you provide to give you a list of names, titles, and phone numbers to begin your daily “dialing for dollars.” However, not only are you likely to be blocked by voice mail but, if you do reach a live person, you’ll be summarily dismissed. What a waste of value selling time and what a battering to your sales psyche.
What if you could generate a list of qualified prospects from your existing customer base that would appreciate your value selling skills? A salesperson’s dream…but one that is within reach if you work your network for referrals.
Talk to your satisfied customers and tell them exactly who you would like to reach. Be specific about the targeted industry and title, as well as the problems you are best equipped to solve with your product/service.
Referrals…this is a far more efficient and effective way to spend your sales time and far more likely to bring satisfactory results.
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