A
skill that is absolutely critical for success as a sales manager is knowing how
to build a cohesive team of multi-talented individuals.
The
most effective sales managers understand that the most effective sales teams are
comprised of members with complementary skills, that fir well within your sales
culture and are aligned with your go-to-market strategy.
Top
managers are able to evaluate the strengths and weaknesses of their sales team
and fill in the gaps. If you have salespeople who are great at building
relationships but can’t close a sale, you need to find closing experts and pair
them with relating experts. It takes more than one working style, more than one
approach, more than one skill. Capitalize on the strengths of your team and
hire the talent that can compensate for the weaknesses.
Beyond
building diversity in your team, value selling training experts will tell you
that continuous development keeps your team engaged, motivated and aligned.
Show your support and confidence in your team by investing in their future
success. As their performance improves, so will your sales.
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