Traits of a Positive Sales Culture that Promotes Growth

Culture is a term often heard these days as it relates to the workforce. The concept describes the environment that an organization establishes in terms of its social norms, communication styles, and values. It represents how things really get done in an organization – especially when no one is looking.

Beyond the overall culture of an organization, each team typically creates its own subculture that works for them and their leader.  Value selling training research maintains that for positive business growth you need a positive sales culture that is aligned with your sales strategy. This is what it entails:

• Differentiation.  A compelling and differentiated value proposition in the eyes of your target customers.
• Targets.  Clear, accurate, fair, agreed-to, consistent and just possible sales targets.
• Client Acquisition.  An active, consistent and ongoing effort to seek out and engage new clients that fit the ideal target profile. 
• Sales Methodology.  A sales process to which the whole team is dedicated and which guides the entire sales cycle from client identification to signed deal.
• Client-Centric Purpose.  An unwavering commitment to helping your clients to succeed. 

With a commitment to these five basics, you can create a sales culture that will attract top sales talent, impress your clients and lead to faster and greater growth.