In a recent value selling quarterly poll, 36% of sales professionals stated that "ensuring the best customer service and satisfaction" was keeping them up at night.
A 5% increase in customer service loyalty can boost profits by as much as 25% to 85%. Research has shown that satisfied clients lead to greater profitability and growth.
Read more about some of the best value selling solutions, practices and make the link between industry leading business sales and service...
Below is an abstract of a value selling training focused white paper on techniques to help customers appreciate the unique business value that your products and services offer - the trick is to define it on their terms.
When your customer says to you “We don’t see the value in your solutions,” do you:
- Ignore their comment and hope it goes away
- Hand them a brochure that talks about your products and services and hope they don’t ask any more questions
- Help them understand the business value derived by your solutions on their terms by employing effective sales presentation and communication training best practices
Hopefully, your answer is “3”. Gone are the days when you can ramble off the list stating that features and colors. Come on— is that how you sell products to your customers? Of course not! You don’t sell solutions or effectively sell executives new software by listing all the functionality you deliver.
You are!--It's still the personal connection that seals the deal.
The mash-up of the social media giants Facebook, LinkedIn and Twitter with the global business economy is luring many sales pros away from the kind of personal interactions that drive individual and team sales performance.
Get Real--Social media is a powerful tool for three things and three things only...
Read the whitepaper
